Simon Ford – How to Create a Brand
What’s the pivotal detail you need, when creating your brand? What’s not to overlook, and what are the insights that experienced drinks enterpeneurs could give you? We sat down with the “original Global Brand Ambassador”, as the industry jokingly knows him, founder of Ford’s Gin, Simon Ford, to discuss every key aspect that goes in the creative process, leading up to the brand of your dreams.
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El orgullo de ser bartender argentinoFede Cuco: El guardián de la coctelería clásica argentina Con más de 35 años detrás de la barra, Fede Cuco es una figura emblemática en la escena de la coctelería argentina. Propietario del Verne Cocktail Club y docente en el Estudio escuela de Tres Monos, Cuco es reconocido por su pasión por las tradiciones y […]
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5 Tips para generar buen contenido de coctelería-The QuynCapturar la esencia de tus cócteles no es solo una cuestión de fotografía, sino de crear impacto. En este artículo, te mostramos cómo aprovechar la iluminación, destacar los elementos clave de la composición y mantener una estética limpia y coherente en tus fotos. Descubrí cómo realzar tu estilo único y hacer que tus creaciones sean […]
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La Gran Final de la Campari Bartender Competition: Un Hito en la Coctelería ArgentinaEl martes 20 de agosto marcó un hito en la historia de la coctelería argentina. Bartenders de toda la región se reunieron en Punto Mona para ser parte de La Gran Final de la Campari Bartender Competition 2024 (CBC). Este evento se convirtió en una celebración épica del arte de la coctelería. En Campari Academy […]
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Desarmando y repensando el Dry MartiniEl cocktail más elegante del mundo Celebramos el Día del Dry Martini reuniéndonos con estas talentosas bartenders para explorar juntos la fascinante historia y evolución de este icónico cóctel. Prepárate para reflexionar, inspirarte y descubrir, elegantes y novedosas versiones, todas elaboradas, por supuesto, con Bulldog Gin. ¿Sabías que este increíble gin fue creado en colaboración […]
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Who Are Bar Designed For? A Conversation with Behind BarsFrom Behind Bars office in Oslo, Campari Academy Creative Director Monica Berg sits down with founder Alex Ruas and designer Samantha MacRae to discuss bar design.
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Tricky Questions with Carina Soto VelàsquezIt’s back! The “Tricky Questions” interview comes to you with a new protagonist: Carina Soto Velàsquez, owner of Quixotic Projects, which includes staple bars such as Candelaria and Le Mary Celeste, both located in Paris. How will she perform on Campari Academy’s tricky quiz?
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Design&Technology: the future of barsHospitality is and has always been a field highly centred around human interaction; whether you provide accommodation for travellers, meals for diners or like many of us, beverages for drinkers – it’s easy to forget all the things that are necessary for this last interaction to happen. Long before you can start thinking about serving […]
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How to Design Your Bar to Be Holistically SustainableDesigning a bar to be holistically sustainable is as creatively satisfying as it is daunting. This feature serves as a thought-starter for prospective bar owners who are interested in building a sustainable bar for the long term. There are expert tips on the most sustainable materials to use when designing a bar, energy-efficient systems and equipment, ergonomic considerations and more.
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What Goes Into Designing - Interior Design with Alexandria DauleyIn this episode of “What Goes Into Designing” we speak to the award winning residential and commercial interior designer Alexandria Dauley about all the aspects of Interior Design.