Simon Ford – How to Create a Brand

What is a brand identity? A brand identity comprises a number of factors that go far beyond your logo. Colour palettes, typography, interiors, materials, service style, communication, product – all of these factors and more contribute to a brand’s overall identity. Why is it so important? Building a strong and congruous brand will not only […]

Your design choices can greatly impact yuor financial performances. Here's how to make sure your bar design is not causing you to lose money.

Very often, technology (and micro-technology even more) is not taken seriously when considering what elements goes into making the perfect drink. Of course, no serious drinking can take place without the best ingredients or skillfull technique, but the choice of tools you use to create those concoctions, also play a huge role. What are the […]

For the sixth installment of our extracting flavour series, bartender and co-founder of Idyll Drinks Marcis Dzelzainis talks alembic stills, from its origins to creating hydrosols and hydrolats – and how it compares to the rotovap  If you’ve visited distilleries, the most common type of still you’re likely to have come across is the alembic […]

In the fourth instalment of our series on extracting flavour, head distiller and co-founder of Hepple Spirits Company Chris Garden explains how Hepple uses supercritical fluid extraction to extract juniper oil Supercritical fluid extraction is used in many industries, from the fragrance industry through to the pharmaceutical industry. By applying high pressure and temperature to […]

Design choices can deeply impact the profitability of a bar. Check out how to implement the best ideas, here