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About
Perspectives
  • Season 1
  • Season 2
  • Season 3
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Themes

  • Community & Culture
  • Design & Technology
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Osman Baycan and the Secrets of Turkish Hospitality
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Tricky Questions with Leo Robitschek
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Themes

  • Leadership is
  • How do we perceive flavour?
  • How did we get here?
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Friendship test: Alex Jump & Lauren Paylor O’Brien
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Parabere Forum: How Maria Canabal is giving women a voice in the industry
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Themes

  • Unlocking creativity
  • Let’s get technical
  • In Search of Locality
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Sam Ross: Why classic cocktails and formulas matter 
Read More
Jim Meehan by AJ Meeker II 1 1
Jim Meehan: When it comes to bar design, we all have the power to work with it 
Read More
A man and a woman talking while sit
Find out more about Perspectives
Perspectives
Josephine Sondlo 1
Season 01
Season 1
Maite Cabrera 3
Season 02
Season 2
A person gives the final details of a plate
Season 03
Season 3
Training
  • Recipes
  • Tools & Techniques
  • Products & Category
  • View all Training

Themes

  • Community & Culture
  • Design & Technology
  • Raw Materials & Flavour
Kristen GFX Still
What Goes Into Designing - Brand Identity with Kristen Millar
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Category cognac
Cognac, The French Spirit Par Excellence
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Themes

  • Leadership is
  • How do we perceive flavour?
  • How did we get here?
Screenshot 439 1200x480 1
Friendship test: Alex Jump & Lauren Paylor O’Brien
Read More
Maria Canabal Parabere Forum 8th Edition Bilbao 1200x480 1
Parabere Forum: How Maria Canabal is giving women a voice in the industry
Read More

Themes

  • Unlocking creativity
  • Let’s get technical
  • In Search of Locality
1L3A3772 1
Sam Ross: Why classic cocktails and formulas matter 
Read More
Jim Meehan by AJ Meeker II 1 1
Jim Meehan: When it comes to bar design, we all have the power to work with it 
Read More
A man and a woman talking while sit
Find out more about Perspectives
Perspectives
CA Thumbnails 50
Paloma
See Recipe
CA Thumbnails 39
Negroni
See Recipe
CA Thumbnails 44
Old Fashioned
See Recipe
View all Recipes
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Practice makes perfect: Learning your craft 
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Tips for Blending Cocktails
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A Guide to Cocktail Glassware
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View all Tools & Techniques
Trois rivieres
Trois Rivieres – A unique portfolio of rum spirits
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Espolon
Espolòn tequila and the art of tequila production
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Category cognac
Cognac, The French Spirit Par Excellence
Read More
View all Products & Category
Grand marnier 1
Grand Marnier: Caribbean Citrus meets French Cognac
Read More
Glen grant
Get to know Glen Grant’s extensive whiskey portfolio
Read More
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The Ritual of the Aperitivo
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Inspiration
  • News
  • Trends
  • View all Inspiration

Themes

  • Community & Culture
  • Design & Technology
  • Raw Materials & Flavour
1200px Cinchona officinalis 001
The origins series: How quinine’s medicinal properties created a classic cocktail
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Monica Berg prepares a drink
Why? Why Campari Academy and why now?
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Themes

  • Leadership is
  • How do we perceive flavour?
  • How did we get here?
Screenshot 439 1200x480 1
Friendship test: Alex Jump & Lauren Paylor O’Brien
Read More
Maria Canabal Parabere Forum 8th Edition Bilbao 1200x480 1
Parabere Forum: How Maria Canabal is giving women a voice in the industry
Read More

Themes

  • Unlocking creativity
  • Let’s get technical
  • In Search of Locality
1L3A3772 1
Sam Ross: Why classic cocktails and formulas matter 
Read More
Jim Meehan by AJ Meeker II 1 1
Jim Meehan: When it comes to bar design, we all have the power to work with it 
Read More
A man and a woman talking while sit
Find out more about Perspectives
Perspectives
CA Thumbnails 53
Campari Shakerato
See Recipe
CA Thumbnails 44
Old Fashioned
See Recipe
CA Thumbnails 49
Sky & Soda
See Recipe
View all Recipes
CA Thumbnails 32
Cocktail Mixing Glasses & the Art of Stirring
Read More
CA Thumbnails 37
Knives, Peelers & How to Use Them
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CA Thumbnails 38
Discover your bartender toolkit
Read More
View all Tools & Techniques
Glen grant
Get to know Glen Grant’s extensive whiskey portfolio
Read More
Grand marnier 1
Grand Marnier: Caribbean Citrus meets French Cognac
Read More
Category amaro
Understanding Amari herbal liqueurs
Read More
View all Products & Category
Image Placeholder
Announcing the Campari Red Hands APAC Regional Finalists 2025
Read More
DeanMonica8 e1698650601411 500x375 1
Watch The Bar Show Show from Campari Academy at the Grand Campari Hotel in Berlin now
Read More
Screen Shot 2023 10 06 at 12.30.40
Le Bar Rouge x Campari Academy – Cocktail Spirits Paris
Read More
View all News
ChatGPT Image Jan 3 2026 06 50 42 PM
Drink Like a Local: Chiang Mai with Pim Taveesinsuvan
Read More
Minato City Tokyo Japan scaled
Drink Like a Local: Tokyo with Atsushi Suzuki
Read More
6
The future is yours to create: So-yeon Kim (Alice)
Read More
View all Trends
ChatGPT Image Jan 3 2026 06 50 42 PM
Drink Like a Local: Chiang Mai with Pim Taveesinsuvan
Read More
Minato City Tokyo Japan scaled
Drink Like a Local: Tokyo with Atsushi Suzuki
Read More
6
The future is yours to create: So-yeon Kim (Alice)
Read More
Special Projects

About

Themes

  • Community & Culture
  • Design & Technology
  • Raw Materials & Flavour
Article043 02
The ugly movement: Embracing imperfect produce in your bar 
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1811 Empirical Spirits D2 311 scaled
Are Purpose-driven Spirits the Future, the Past or Something else Entirely?
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Themes

  • Leadership is
  • How do we perceive flavour?
  • How did we get here?
Screenshot 439 1200x480 1
Friendship test: Alex Jump & Lauren Paylor O’Brien
Read More
Maria Canabal Parabere Forum 8th Edition Bilbao 1200x480 1
Parabere Forum: How Maria Canabal is giving women a voice in the industry
Read More

Themes

  • Unlocking creativity
  • Let’s get technical
  • In Search of Locality
1L3A3772 1
Sam Ross: Why classic cocktails and formulas matter 
Read More
Jim Meehan by AJ Meeker II 1 1
Jim Meehan: When it comes to bar design, we all have the power to work with it 
Read More
A man and a woman talking while sit
Find out more about Perspectives
Perspectives
Josephine Sondlo 1
Season 01
Season 1
Maite Cabrera 3
Season 02
Season 2
A person gives the final details of a plate
Season 03
Season 3
CA Thumbnails 50
Paloma
See Recipe
CA Thumbnails 51
The Grand Margarita
See Recipe
CA Thumbnails 53
Campari Shakerato
See Recipe
View all Recipes
CA Thumbnails 35
Master the art of building drinks
Read More
CA Thumbnails 37
Knives, Peelers & How to Use Them
Read More
CA Thumbnails 31
Movers & Shakers: How to Use Cocktail Shakers
Read More
View all Tools & Techniques
Appleton
A complete guide to Appleton Estate rum
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woman in a blue background
Discover Wild Turkey, the bourbon from Wild Turkey Hill
Read More
Category vermouth
What is Vermouth and how to serve
Read More
View all Products & Category
View all Training
Josephine Sondlo 1
Season 01
Season 1
Maite Cabrera 3
Season 02
Season 2
A person gives the final details of a plate
Season 03
Season 3
CA Thumbnails 37
Knives, Peelers & How to Use Them
Read More
Ice 3 1 1048x480 1
The (new) Ice Age
Read More
Montelobos
Discover Montelobos mezcal - the sustainable agave spirit
Read More
Image Placeholder
Announcing the Campari Red Hands APAC Regional Finalists 2025
Read More
DeanMonica8 e1698650601411 500x375 1
Watch The Bar Show Show from Campari Academy at the Grand Campari Hotel in Berlin now
Read More
Screen Shot 2023 10 06 at 12.30.40
Le Bar Rouge x Campari Academy – Cocktail Spirits Paris
Read More
View all News
ChatGPT Image Jan 3 2026 06 50 42 PM
Drink Like a Local: Chiang Mai with Pim Taveesinsuvan
Read More
Minato City Tokyo Japan scaled
Drink Like a Local: Tokyo with Atsushi Suzuki
Read More
6
The future is yours to create: So-yeon Kim (Alice)
Read More
View all Trends
View all Inspiration
Josephine Sondlo 1
Season 01
Season 1
Maite Cabrera 3
Season 02
Season 2
A person gives the final details of a plate
Season 03
Season 3
CA Thumbnails 35
Master the art of building drinks
Read More
Grand marnier 1
Grand Marnier: Caribbean Citrus meets French Cognac
Read More
CA Thumbnails 02
The Ritual of the Aperitivo
Read More
ChatGPT Image Jan 3 2026 06 50 42 PM
Drink Like a Local: Chiang Mai with Pim Taveesinsuvan
Read More
Minato City Tokyo Japan scaled
Drink Like a Local: Tokyo with Atsushi Suzuki
Read More
6
The future is yours to create: So-yeon Kim (Alice)
Read More
Special Projects
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