Simon Ford – How to Create a Brand
What’s the pivotal detail you need, when creating your brand? What’s not to overlook, and what are the insights that experienced drinks enterpeneurs could give you? We sat down with the “original Global Brand Ambassador”, as the industry jokingly knows him, founder of Ford’s Gin, Simon Ford, to discuss every key aspect that goes in the creative process, leading up to the brand of your dreams.
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Drink Like a Local: Osaka with Hiro NakayamaExplore Osaka with Hiro Nakayama, where humor and flavor collide in crowded alleyways, food and drinks are never separated, and the city’s restless energy reveals itself one conversation at a time. Osaka is often described as Japan’s most approachable city, but that simplicity hides a complex rhythm shaped by food, laughter, and constant human exchange. […]
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Drink Like a Local: Bengaluru with Rajib MukherjeeExplore Bengaluru with Rajib, uncovering a city where innovation thrives beside nature, where bar culture evolves every year, and where food traditions run deep. Wander through tree-lined neighborhoods, taste the city’s legendary comfort dishes, and experience a nightlife shaped by creativity, craft, and community. Set on the elevated Deccan Plateau, Bengaluru, India’s Garden City, is […]
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Drink Like A Local: Hanoi with Công NguyễnDiscover Hanoi through Công’s eyes, a city where nostalgia and creativity intertwine, where mornings hum with the clatter of coffee cups and evenings glow with the warmth of shared laughter over bia hơi and cocktails alike. Born and raised in Hanoi, Công Nguyễn has spent over a decade behind the bar, shaping not only his […]
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Drink Like A Local: Johor Bahru with Joe NaikExplore Johor Bahru with Joe, to uncover a city where coastal calm meets electric energy, where late-night food stalls glow beside modern bars, and every corner hums with the warmth of Malaysian hospitality. Discover the easy rhythm of local life, taste the flavors that define its streets, and experience the city’s growing cocktail culture through […]
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The future is yours to create: Teo ParkTeo Park is a Seoul-based bartender who finds meaning in sharing everyday life with his guests, one drink, one conversation at a time. As he prepares to open his new bar Hand in Hand, Teo reflects on his quiet perseverance, romantic approach to bartending, and what it meant to represent Korea on the international Red […]
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The future is yours to create: Joel PoonJoel Poon is a seasoned hospitality professional and creative force behind Reka:Bar in Kuala Lumpur. With a background in Hospitality Management and a passion for taking care of people, Joel blends technical precision with heartfelt storytelling in every drink he creates. Known for his curiosity, mentorship, and drive to constantly evolve, he’s a respected voice […]
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Practice makes perfect: Learning your craftIt is true that theory is the foundation to start from, but nothing beats practice when it comes to learning your art, passion or profession. We spoke to three craftspeople to discover how experiences from other environments can influence a bartender’s approach to their craft It might sound like a cliché, but rarely will you […]
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Beckaly Franks: What they don’t tell you about being a bar ownerThe refreshingly open founder of Hong Kong’s Hungry Ghost (which includes venues Call Me AL and ARTIFACT Bar) and former co-owner of The Pontiac, reveals what it really takes to own a bar business. The idea of owning my own bar was not foreign to me. I’d opened a couple bars alongside my partner in […]
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The (new) Ice AgeThe most important (and underrated) ingredient of them all: ice had a fascinating history before entering the world of mixology. Today it’s the subject of deep and ever-evolving experimentation – we explore its possibilities Sometimes considered a hindrance by un-educated guests (who publicly bash bars for using too much of the stuff for either watering […]
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How Bartenders Think, When Designing Bar ToolsVery often, technology (and micro-technology even more) is not taken seriously when considering what elements goes into making the perfect drink. Of course, no serious drinking can take place without the best ingredients or skillfull technique, but the choice of tools you use to create those concoctions, also play a huge role. What are the […]
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Are Purpose-driven Spirits the Future, the Past or Something else Entirely?When was the last time you saw a new traditional gin get launched and got excited about it? I thought as much. As much as we love the juniper-based spirit, these days, something as perfunctory as a traditional spirit with no discernible difference will, sadly, arrive lacklustre. That’s because the world of spirits making has […]
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How to Build a Brand Identity for your BarWhat is a brand identity? A brand identity comprises a number of factors that go far beyond your logo. Colour palettes, typography, interiors, materials, service style, communication, product – all of these factors and more contribute to a brand’s overall identity. Why is it so important? Building a strong and congruous brand will not only […]