Simon Ford – How to Create a Brand
What’s the pivotal detail you need, when creating your brand? What’s not to overlook, and what are the insights that experienced drinks enterpeneurs could give you? We sat down with the “original Global Brand Ambassador”, as the industry jokingly knows him, founder of Ford’s Gin, Simon Ford, to discuss every key aspect that goes in the creative process, leading up to the brand of your dreams.
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The future is yours to create: Teo ParkTeo Park is a Seoul-based bartender who finds meaning in sharing everyday life with his guests, one drink, one conversation at a time. As he prepares to open his new bar Hand in Hand, Teo reflects on his quiet perseverance, romantic approach to bartending, and what it meant to represent Korea on the international Red […]
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The future is yours to create: Joel PoonJoel Poon is a seasoned hospitality professional and creative force behind Reka:Bar in Kuala Lumpur. With a background in Hospitality Management and a passion for taking care of people, Joel blends technical precision with heartfelt storytelling in every drink he creates. Known for his curiosity, mentorship, and drive to constantly evolve, he’s a respected voice […]
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The future is yours to create: Ruka HattoriRuka Hattori is a bartender from Japan known for her thoughtful, story-driven cocktails that blend cultural tradition with modern creativity. Her approach to hospitality is personal and precise, always centered on making genuine connections with her guests. With a quiet confidence, she brings a unique voice to the international bartending scene. A little bit about […]
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The future is yours to create: Heng LyheangHeng Lyheang is a passionate bartender from Cambodia whose journey into hospitality began with a spark of inspiration at a high school graduation party. Growing up in an NGO, he discovered bartending as a creative outlet and a way to connect with people from all walks of life. Today, he channels that early motivation into […]
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The future is yours to create: Vandena YanartaVandena is the Bar Manager of Club Soda Canggu and a proud Balinese native whose passion for hospitality was sparked by the film Cocktail. Known for his warmth, creativity, and deep respect for nature, he brings soulful storytelling and environmental consciousness into his work behind the bar. His journey reflects a blend of island spirit, […]
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The future is yours to create: Ahe LiAhe Li is a passionate bartender from Kaohsiung, Taiwan, known for his joyful spirit and thoughtful creativity behind the bar. A proud member of Roma Roma, an Italian-style pizzeria bar, Ahe brings warmth, curiosity, and storytelling into every cocktail he creates. His work reflects a blend of Taiwanese heart and Italian inspiration, making each drink […]
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The (new) Ice AgeThe most important (and underrated) ingredient of them all: ice had a fascinating history before entering the world of mixology. Today it’s the subject of deep and ever-evolving experimentation – we explore its possibilities Sometimes considered a hindrance by un-educated guests (who publicly bash bars for using too much of the stuff for either watering […]
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Design, Identity, Community: Milo Occhipinti and UnseenBrand identity and social media, delicious drinks and inclusive environment. Milo Occhipinti is taking Lambrate neighbourhood, in Milan, by a storm, with his own cocktail bar, Unseen
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Are Purpose-driven Spirits the Future, the Past or Something else Entirely?When was the last time you saw a new traditional gin get launched and got excited about it? I thought as much. As much as we love the juniper-based spirit, these days, something as perfunctory as a traditional spirit with no discernible difference will, sadly, arrive lacklustre. That’s because the world of spirits making has […]
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What Goes into Designing: Logo with Clementine MitchellIn this episode of “What Goes Into Designing” Clementine Mitchell, designer and educator, breaks down what it takes to create both a meaningful and impactful Logo.
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5 techniques modern bartenders must master according to Jeffrey MorgenthalerWith 28 years in the bartending industry, Jeffrey Morgenthaler knows his tekkers. From peeling citrus with cheese slicers to the physics of shaking, he unpacks five techniques he swears by Last week, as I worked behind the bar as usual – mixing drinks, engaging with guests, and tackling a mountain of dishes – I found […]
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Design&Technology: the future of barsHospitality is and has always been a field highly centred around human interaction; whether you provide accommodation for travellers, meals for diners or like many of us, beverages for drinkers – it’s easy to forget all the things that are necessary for this last interaction to happen. Long before you can start thinking about serving […]