Simon Ford – How to Create a Brand
What’s the pivotal detail you need, when creating your brand? What’s not to overlook, and what are the insights that experienced drinks enterpeneurs could give you? We sat down with the “original Global Brand Ambassador”, as the industry jokingly knows him, founder of Ford’s Gin, Simon Ford, to discuss every key aspect that goes in the creative process, leading up to the brand of your dreams.
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Drink like a local: Kuala Lumpur with Angeline TanExplore Kuala Lumpur with Angeline, to discover the fascinating juxtaposition of ancient traditions and modern aspirations, wander through bustling markets filled with a symphony of flavors, and experience the energy of the city’s vibrant nightlife. Amidst lush greenery and soaring skyscrapers, Kuala Lumpur, Malaysia, is a vibrant tapestry of cultures and experiences. The city’s rich […]
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Drink like a local: New Delhi with Vikram AchantaNew Delhi, India, is a vibrant metropolis where ancient traditions and modern aspirations blend with a thriving food and drink scene, offering both locals and visitors a unique and unforgettable experience, as we’ll discover with, Vikram Achanta, a passionate native with an encyclopedic knowledge of the city. In the heart of India, where ancient traditions […]
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Drink like a local: Penang with Thanesh JoelPenang, Malaysia, is a vibrant island where rich history and culture blend with a thriving food and drink scene, offering both locals and visitors a unique and unforgettable experience, as we’ll discover with our local guide, Thanesh Joel, a seasoned bartender and passionate Penangite Situated on the northwestern coast of Malaysia, Penang is a captivating […]
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Drink like a local: Ubud with Panji WisrawanThrough the eyes of Panji Wisrawan, Ubud unfolds as a captivating tapestry where ancient traditions intertwine with modern vibrancy, offering a sanctuary for the soul and a playground for the senses. Nestled amidst lush rice terraces and verdant jungles, Ubud is the cultural heart of Bali, a captivating blend of ancient traditions, artistic expressions, and […]
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Sam Ross: Why classic cocktails and formulas matterFrom beginning his bartending career as a teenager in Melbourne, to a pivotal opportunity at NYC’s Milk & Honey, Attaboy’s Sam Ross exalts the virtues of a strong foundation when it comes to drinks making When I first started bartending in Melbourne as a brash teenager, I felt like I had a natural style and […]
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Jim Meehan: When it comes to bar design, we all have the power to work with itThe author of ‘The PDT Cocktail Book’ and ‘Meehan’s Bartender Manual’ knows we can’t always choose our dream bar design. But we can work with it. He explains how for owner, management and bartenders After 12 years working behind other operators’ bars – including Audrey Saunders’ Pegu Club and a little-known landmark in Madison, Wisconsin, […]
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Design, Identity, Community: Milo Occhipinti and UnseenBrand identity and social media, delicious drinks and inclusive environment. Milo Occhipinti is taking Lambrate neighbourhood, in Milan, by a storm, with his own cocktail bar, Unseen
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How Bartenders Think, When Designing Bar ToolsVery often, technology (and micro-technology even more) is not taken seriously when considering what elements goes into making the perfect drink. Of course, no serious drinking can take place without the best ingredients or skillfull technique, but the choice of tools you use to create those concoctions, also play a huge role. What are the […]
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Jim Meehan: When it comes to bar design, we all have the power to work with itThe author of ‘The PDT Cocktail Book’ and ‘Meehan’s Bartender Manual’ knows we can’t always choose our dream bar design. But we can work with it. He explains how for owner, management and bartenders After 12 years working behind other operators’ bars – including Audrey Saunders’ Pegu Club and a little-known landmark in Madison, Wisconsin, […]
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10 Ways Instagram Can Improve Your Bar BusinessNowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]
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Tricky Questions with Carina Soto VelàsquezIt’s back! The “Tricky Questions” interview comes to you with a new protagonist: Carina Soto Velàsquez, owner of Quixotic Projects, which includes staple bars such as Candelaria and Le Mary Celeste, both located in Paris. How will she perform on Campari Academy’s tricky quiz?
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Who Are Bar Designed For? A Conversation with Behind BarsFrom Behind Bars office in Oslo, Campari Academy Creative Director Monica Berg sits down with founder Alex Ruas and designer Samantha MacRae to discuss bar design.