Simon Ford – How to Create a Brand
What’s the pivotal detail you need, when creating your brand? What’s not to overlook, and what are the insights that experienced drinks enterpeneurs could give you? We sat down with the “original Global Brand Ambassador”, as the industry jokingly knows him, founder of Ford’s Gin, Simon Ford, to discuss every key aspect that goes in the creative process, leading up to the brand of your dreams.
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The future is yours to create: Heng LyheangHeng Lyheang is a passionate bartender from Cambodia whose journey into hospitality began with a spark of inspiration at a high school graduation party. Growing up in an NGO, he discovered bartending as a creative outlet and a way to connect with people from all walks of life. Today, he channels that early motivation into […]
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The future is yours to create: Vandena YanartaVandena is the Bar Manager of Club Soda Canggu and a proud Balinese native whose passion for hospitality was sparked by the film Cocktail. Known for his warmth, creativity, and deep respect for nature, he brings soulful storytelling and environmental consciousness into his work behind the bar. His journey reflects a blend of island spirit, […]
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The future is yours to create: Li "Ahe" JiaxiLi “Ahe” Jiaxi is a passionate bartender from Kaohsiung, Taiwan, known for his joyful spirit and thoughtful creativity behind the bar. A proud member of Roma Roma, an Italian-style pizzeria bar, Ahe brings warmth, curiosity, and storytelling into every cocktail he creates. His work reflects a blend of Taiwanese heart and Italian inspiration, making each […]
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The future is yours to create: Sahil EssaniSahil Essani is a bartender, mentor, and storyteller whose journey into the drinks world began with a summer gig and evolved into a full-fledged calling. Known for his thoughtful approach and passion for community, Sahil blends science, creativity, and cultural narrative behind the bar. Representing India at the Campari Red Hands competition, he brought both […]
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The future is yours to create: John Patrick PoonWith eight years behind the bar, John Patrick Poon brings a vibrant blend of Hong Kong and Filipino flair to the world of bartending. Known for his creativity, passion, and love for Negronis, he’s built a career on curiosity, connection, and pushing boundaries. Representing Hong Kong at the Campari Red Hands global final, Patrick shared […]
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The future is yours to create: Ron CruzRon Cruz is a bartender from the Philippines and co-owner of Fat Cat, a cozy jazz bar born out of a post-pandemic leap of faith. He found his way into the drinks industry by chance, discovering a love for creativity and storytelling through cocktails. As the Philippines finalist for the first Campari Red Hands Asia […]
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Numbers Game: 8 ways to Ensure Your Bar Design isn’t Costing you MoneyYour design choices can greatly impact yuor financial performances. Here's how to make sure your bar design is not causing you to lose money.
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How to Build a Brand Identity for your BarWhat is a brand identity? A brand identity comprises a number of factors that go far beyond your logo. Colour palettes, typography, interiors, materials, service style, communication, product – all of these factors and more contribute to a brand’s overall identity. Why is it so important? Building a strong and congruous brand will not only […]
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How Bartenders Think, When Designing Bar ToolsVery often, technology (and micro-technology even more) is not taken seriously when considering what elements goes into making the perfect drink. Of course, no serious drinking can take place without the best ingredients or skillfull technique, but the choice of tools you use to create those concoctions, also play a huge role. What are the […]
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10 Ways Instagram Can Improve Your Bar BusinessNowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]
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Are Purpose-driven Spirits the Future, the Past or Something else Entirely?When was the last time you saw a new traditional gin get launched and got excited about it? I thought as much. As much as we love the juniper-based spirit, these days, something as perfunctory as a traditional spirit with no discernible difference will, sadly, arrive lacklustre. That’s because the world of spirits making has […]
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A Distillery With a Bar (or Vice Versa): How Himkok Changed The Bar WorldOwner Erk Potur and bar manager Maroš Dzurus take us on a full immersion, into HImkok's past, present and future.