Simon Ford – How to Create a Brand
What’s the pivotal detail you need, when creating your brand? What’s not to overlook, and what are the insights that experienced drinks enterpeneurs could give you? We sat down with the “original Global Brand Ambassador”, as the industry jokingly knows him, founder of Ford’s Gin, Simon Ford, to discuss every key aspect that goes in the creative process, leading up to the brand of your dreams.
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Drink Like A Local: Hanoi with Công NguyễnDiscover Hanoi through Công’s eyes, a city where nostalgia and creativity intertwine, where mornings hum with the clatter of coffee cups and evenings glow with the warmth of shared laughter over bia hơi and cocktails alike. Born and raised in Hanoi, Công Nguyễn has spent over a decade behind the bar, shaping not only his […]
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Drink Like A Local: Johor Bahru with Joe NaikExplore Johor Bahru with Joe, to uncover a city where coastal calm meets electric energy, where late-night food stalls glow beside modern bars, and every corner hums with the warmth of Malaysian hospitality. Discover the easy rhythm of local life, taste the flavors that define its streets, and experience the city’s growing cocktail culture through […]
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The future is yours to create: Teo ParkTeo Park is a Seoul-based bartender who finds meaning in sharing everyday life with his guests, one drink, one conversation at a time. As he prepares to open his new bar Hand in Hand, Teo reflects on his quiet perseverance, romantic approach to bartending, and what it meant to represent Korea on the international Red […]
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The future is yours to create: Joel PoonJoel Poon is a seasoned hospitality professional and creative force behind Reka:Bar in Kuala Lumpur. With a background in Hospitality Management and a passion for taking care of people, Joel blends technical precision with heartfelt storytelling in every drink he creates. Known for his curiosity, mentorship, and drive to constantly evolve, he’s a respected voice […]
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The future is yours to create: Ruka HattoriRuka Hattori is a bartender from Japan known for her thoughtful, story-driven cocktails that blend cultural tradition with modern creativity. Her approach to hospitality is personal and precise, always centered on making genuine connections with her guests. With a quiet confidence, she brings a unique voice to the international bartending scene. A little bit about […]
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The future is yours to create: Heng LyheangHeng Lyheang is a passionate bartender from Cambodia whose journey into hospitality began with a spark of inspiration at a high school graduation party. Growing up in an NGO, he discovered bartending as a creative outlet and a way to connect with people from all walks of life. Today, he channels that early motivation into […]
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10 Ways Instagram Can Improve Your Bar BusinessNowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]
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How to Design Your Bar to Be Holistically SustainableDesigning a bar to be holistically sustainable is as creatively satisfying as it is daunting. This feature serves as a thought-starter for prospective bar owners who are interested in building a sustainable bar for the long term. There are expert tips on the most sustainable materials to use when designing a bar, energy-efficient systems and equipment, ergonomic considerations and more.
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Numbers Game: 8 ways to Ensure Your Bar Design isn’t Costing you MoneyYour design choices can greatly impact yuor financial performances. Here's how to make sure your bar design is not causing you to lose money.
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Beckaly Franks: What they don’t tell you about being a bar ownerThe refreshingly open founder of Hong Kong’s Hungry Ghost (which includes venues Call Me AL and ARTIFACT Bar) and former co-owner of The Pontiac, reveals what it really takes to own a bar business. The idea of owning my own bar was not foreign to me. I’d opened a couple bars alongside my partner in […]
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Changing the Status QuoBehind Bars is a design company that’s trying to progress the bar design industry to keep pace with the wider hospitality industry.
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5 techniques modern bartenders must master according to Jeffrey MorgenthalerWith 28 years in the bartending industry, Jeffrey Morgenthaler knows his tekkers. From peeling citrus with cheese slicers to the physics of shaking, he unpacks five techniques he swears by Last week, as I worked behind the bar as usual – mixing drinks, engaging with guests, and tackling a mountain of dishes – I found […]