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About
Perspectives
  • Season 1
  • Season 2
  • Season 3
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Themes

  • Community & Culture
  • Design & Technology
  • Raw Materials & Flavour
Shinya Sakurai
Shinya Sakurai on the transformative power of tea
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A wall where you can read a phrase painted on.
From Feasting Halls to Bars - A Journey Through Hospitality By Dave Broom
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Themes

  • Leadership is
  • How do we perceive flavour?
  • How did we get here?
Screenshot 439 1200x480 1
Friendship test: Alex Jump & Lauren Paylor O’Brien
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Maria Canabal Parabere Forum 8th Edition Bilbao 1200x480 1
Parabere Forum: How Maria Canabal is giving women a voice in the industry
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Themes

  • Unlocking creativity
  • Let’s get technical
  • In Search of Locality
1L3A3772 1
Sam Ross: Why classic cocktails and formulas matter 
Read More
Jim Meehan by AJ Meeker II 1 1
Jim Meehan: When it comes to bar design, we all have the power to work with it 
Read More
A man and a woman talking while sit
Find out more about Perspectives
Perspectives
Josephine Sondlo 1
Season 01
Season 1
Maite Cabrera 3
Season 02
Season 2
A person gives the final details of a plate
Season 03
Season 3
Training
  • Recipes
  • Tools & Techniques
  • Products & Category
  • View all Training

Themes

  • Community & Culture
  • Design & Technology
  • Raw Materials & Flavour
CA 0010 1 1 1
Eli Martinez Bello: fighting for Mexican culture
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Shutterstock 1576517677 scaled
Drink like a local: Seoul with Laki Yoo
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Themes

  • Leadership is
  • How do we perceive flavour?
  • How did we get here?
Screenshot 439 1200x480 1
Friendship test: Alex Jump & Lauren Paylor O’Brien
Read More
Maria Canabal Parabere Forum 8th Edition Bilbao 1200x480 1
Parabere Forum: How Maria Canabal is giving women a voice in the industry
Read More

Themes

  • Unlocking creativity
  • Let’s get technical
  • In Search of Locality
1L3A3772 1
Sam Ross: Why classic cocktails and formulas matter 
Read More
Jim Meehan by AJ Meeker II 1 1
Jim Meehan: When it comes to bar design, we all have the power to work with it 
Read More
A man and a woman talking while sit
Find out more about Perspectives
Perspectives
CA Thumbnails 45
Manhattan
See Recipe
CA Thumbnails 50
Paloma
See Recipe
CA Thumbnails 46
Mai Tai
See Recipe
View all Recipes
CA Thumbnails 37
Knives, Peelers & How to Use Them
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CA Thumbnails 35
Master the art of building drinks
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Screen Shot 2023 09 29 at 09.21.44
Flavour of: Seoul – Sool
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View all Tools & Techniques
Espolon
Espolòn tequila and the art of tequila production
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Category whisky
A guide to the different types of whiskey
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Bulldog 1
Discover Bulldog Gin: an iconic London Dry Gin
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View all Products & Category
CA Thumbnails 35
Master the art of building drinks
Read More
Bulldog 1
Discover Bulldog Gin: an iconic London Dry Gin
Read More
Jim Meehan by AJ Meeker II 1 1
Jim Meehan: When it comes to bar design, we all have the power to work with it 
Read More
Inspiration
  • News
  • Trends
  • View all Inspiration

Themes

  • Community & Culture
  • Design & Technology
  • Raw Materials & Flavour
Underripe ripe and overripe cherries scaled
Supply chain series: Anette Moldvaer on how to source coffee ethically 
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HadongBlack3 scaled
Supply chain series: Sooji Im on how to source high-quality tea
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Themes

  • Leadership is
  • How do we perceive flavour?
  • How did we get here?
Screenshot 439 1200x480 1
Friendship test: Alex Jump & Lauren Paylor O’Brien
Read More
Maria Canabal Parabere Forum 8th Edition Bilbao 1200x480 1
Parabere Forum: How Maria Canabal is giving women a voice in the industry
Read More

Themes

  • Unlocking creativity
  • Let’s get technical
  • In Search of Locality
1L3A3772 1
Sam Ross: Why classic cocktails and formulas matter 
Read More
Jim Meehan by AJ Meeker II 1 1
Jim Meehan: When it comes to bar design, we all have the power to work with it 
Read More
A man and a woman talking while sit
Find out more about Perspectives
Perspectives
CA Thumbnails 45
Manhattan
See Recipe
CA Thumbnails 40
Campari Spritz
See Recipe
CA Thumbnails 44
Old Fashioned
See Recipe
View all Recipes
Jim Meehan by AJ Meeker II 1 1
Jim Meehan: When it comes to bar design, we all have the power to work with it 
Read More
CA Thumbnails 33
Cocktail Strainers Explained
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CA Thumbnails 30
Cocktail Essentials: Jiggers, Measures and Proportions
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View all Tools & Techniques
Trois rivieres
Trois Rivieres – A unique portfolio of rum spirits
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Category cognac
Cognac, The French Spirit Par Excellence
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Category amaro
Understanding Amari herbal liqueurs
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View all Products & Category
Image Placeholder
Announcing the Campari Red Hands APAC Regional Finalists 2025
Read More
DeanMonica8 e1698650601411 500x375 1
Watch The Bar Show Show from Campari Academy at the Grand Campari Hotel in Berlin now
Read More
Screen Shot 2023 10 06 at 12.30.40
Le Bar Rouge x Campari Academy – Cocktail Spirits Paris
Read More
View all News
6
The future is yours to create: So-yeon Kim (Alice)
Read More
DSC 4651 Edit scaled
The future is yours to create: Phirun Lek
Read More
ChatGPT Image Jan 4 2026 02 05 33 PM
Drink Like a Local: Macau with Frankie Leong
Read More
View all Trends
6
The future is yours to create: So-yeon Kim (Alice)
Read More
DSC 4651 Edit scaled
The future is yours to create: Phirun Lek
Read More
ChatGPT Image Jan 4 2026 02 05 33 PM
Drink Like a Local: Macau with Frankie Leong
Read More
Special Projects

About

Themes

  • Community & Culture
  • Design & Technology
  • Raw Materials & Flavour
Ondina 2
Ondina: Italian Flavors in a Bottle
Read More
Shutterstock 1576517677 scaled
Drink like a local: Seoul with Laki Yoo
Read More

Themes

  • Leadership is
  • How do we perceive flavour?
  • How did we get here?
Screenshot 439 1200x480 1
Friendship test: Alex Jump & Lauren Paylor O’Brien
Read More
Maria Canabal Parabere Forum 8th Edition Bilbao 1200x480 1
Parabere Forum: How Maria Canabal is giving women a voice in the industry
Read More

Themes

  • Unlocking creativity
  • Let’s get technical
  • In Search of Locality
1L3A3772 1
Sam Ross: Why classic cocktails and formulas matter 
Read More
Jim Meehan by AJ Meeker II 1 1
Jim Meehan: When it comes to bar design, we all have the power to work with it 
Read More
A man and a woman talking while sit
Find out more about Perspectives
Perspectives
Josephine Sondlo 1
Season 01
Season 1
Maite Cabrera 3
Season 02
Season 2
A person gives the final details of a plate
Season 03
Season 3
CA Thumbnails 39
Negroni
See Recipe
CA Thumbnails 43
Martini Cocktail
See Recipe
CA Thumbnails 51
The Grand Margarita
See Recipe
View all Recipes
CA Thumbnails 38
Discover your bartender toolkit
Read More
Jim Meehan by AJ Meeker II 1 1
Jim Meehan: When it comes to bar design, we all have the power to work with it 
Read More
CA Thumbnails 32
Cocktail Mixing Glasses & the Art of Stirring
Read More
View all Tools & Techniques
Grand marnier 1
Grand Marnier: Caribbean Citrus meets French Cognac
Read More
CA Thumbnails 04
Aperol: The Iconic Orange Aperitif
Read More
Category amaro
Understanding Amari herbal liqueurs
Read More
View all Products & Category
View all Training
Josephine Sondlo 1
Season 01
Season 1
Maite Cabrera 3
Season 02
Season 2
A person gives the final details of a plate
Season 03
Season 3
Jim Meehan by AJ Meeker II 1 1
Jim Meehan: When it comes to bar design, we all have the power to work with it 
Read More
Category vermouth
What is Vermouth and how to serve
Read More
The notes collection
The Notes Collection: Premium Non-Alcoholic Infusions
Read More
Image Placeholder
Announcing the Campari Red Hands APAC Regional Finalists 2025
Read More
DeanMonica8 e1698650601411 500x375 1
Watch The Bar Show Show from Campari Academy at the Grand Campari Hotel in Berlin now
Read More
Screen Shot 2023 10 06 at 12.30.40
Le Bar Rouge x Campari Academy – Cocktail Spirits Paris
Read More
View all News
6
The future is yours to create: So-yeon Kim (Alice)
Read More
DSC 4651 Edit scaled
The future is yours to create: Phirun Lek
Read More
ChatGPT Image Jan 4 2026 02 05 33 PM
Drink Like a Local: Macau with Frankie Leong
Read More
View all Trends
View all Inspiration
Josephine Sondlo 1
Season 01
Season 1
Maite Cabrera 3
Season 02
Season 2
A person gives the final details of a plate
Season 03
Season 3
Appleton
A complete guide to Appleton Estate rum
Read More
The notes collection
The Notes Collection: Premium Non-Alcoholic Infusions
Read More
CA Thumbnails 04
Aperol: The Iconic Orange Aperitif
Read More
6
The future is yours to create: So-yeon Kim (Alice)
Read More
DSC 4651 Edit scaled
The future is yours to create: Phirun Lek
Read More
ChatGPT Image Jan 4 2026 02 05 33 PM
Drink Like a Local: Macau with Frankie Leong
Read More
Special Projects
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