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Perspectives
  • Season 1
  • Season 2
  • Season 3
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Themes

  • Community & Culture
  • Design & Technology
  • Raw Materials & Flavour
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What Goes Into Designing: Bar Tools with Wes & Elena Pickering 
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Candelaria Mary Celeste 2
Numbers Game: How Good Bar Design Can Impact Your Bar’s Profitability
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Themes

  • Leadership is
  • How do we perceive flavour?
  • How did we get here?
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Friendship test: Alex Jump & Lauren Paylor O’Brien
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Parabere Forum: How Maria Canabal is giving women a voice in the industry
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Themes

  • Unlocking creativity
  • Let’s get technical
  • In Search of Locality
1L3A3772 1
Sam Ross: Why classic cocktails and formulas matter 
Read More
Jim Meehan by AJ Meeker II 1 1
Jim Meehan: When it comes to bar design, we all have the power to work with it 
Read More
A man and a woman talking while sit
Find out more about Perspectives
Perspectives
Josephine Sondlo 1
Season 01
Season 1
Maite Cabrera 3
Season 02
Season 2
A person gives the final details of a plate
Season 03
Season 3
Training
  • Recipes
  • Tools & Techniques
  • Products & Category
  • View all Training

Themes

  • Community & Culture
  • Design & Technology
  • Raw Materials & Flavour
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Drink like a local: Bangkok with Supawit ‘Palm’ Muttarattana
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Digital Event 25thOctober Campari Academy website
Who Are Bar Designed For? A Conversation with Behind Bars
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Themes

  • Leadership is
  • How do we perceive flavour?
  • How did we get here?
Screenshot 439 1200x480 1
Friendship test: Alex Jump & Lauren Paylor O’Brien
Read More
Maria Canabal Parabere Forum 8th Edition Bilbao 1200x480 1
Parabere Forum: How Maria Canabal is giving women a voice in the industry
Read More

Themes

  • Unlocking creativity
  • Let’s get technical
  • In Search of Locality
1L3A3772 1
Sam Ross: Why classic cocktails and formulas matter 
Read More
Jim Meehan by AJ Meeker II 1 1
Jim Meehan: When it comes to bar design, we all have the power to work with it 
Read More
A man and a woman talking while sit
Find out more about Perspectives
Perspectives
CA Thumbnails 52
Oaxacan Negroni
See Recipe
CA Thumbnails 40
Campari Spritz
See Recipe
CA Thumbnails 47
Jamaican Daiquiri
See Recipe
View all Recipes
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The (new) Ice Age
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5 techniques modern bartenders must master according to Jeffrey Morgenthaler
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Beckaly Franks: What they don’t tell you about being a bar owner 
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View all Tools & Techniques
Averna 1
What is Amaro Averna liqueur?
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Bickens 1
Bickens: The Gin Blending Tradition and Modernity
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Category agave
Unlock the Agave spirits world
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View all Products & Category
Category whisky
A guide to the different types of whiskey
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Appleton
A complete guide to Appleton Estate rum
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Woman staying in front of a wall of bottles
Skyy vodka – a bar staple from California
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Inspiration
  • News
  • Trends
  • View all Inspiration

Themes

  • Community & Culture
  • Design & Technology
  • Raw Materials & Flavour
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The Rise, Fall and Comeback of Aperitivo
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Clementine GFX Still
What Goes into Designing: Logo with Clementine Mitchell
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Themes

  • Leadership is
  • How do we perceive flavour?
  • How did we get here?
Screenshot 439 1200x480 1
Friendship test: Alex Jump & Lauren Paylor O’Brien
Read More
Maria Canabal Parabere Forum 8th Edition Bilbao 1200x480 1
Parabere Forum: How Maria Canabal is giving women a voice in the industry
Read More

Themes

  • Unlocking creativity
  • Let’s get technical
  • In Search of Locality
1L3A3772 1
Sam Ross: Why classic cocktails and formulas matter 
Read More
Jim Meehan by AJ Meeker II 1 1
Jim Meehan: When it comes to bar design, we all have the power to work with it 
Read More
A man and a woman talking while sit
Find out more about Perspectives
Perspectives
CA Thumbnails 42
Americano
See Recipe
CA Thumbnails 47
Jamaican Daiquiri
See Recipe
CA Thumbnails 39
Negroni
See Recipe
View all Recipes
CA Thumbnails 34
Tips for Blending Cocktails
Read More
Beckalybio4 1
Beckaly Franks: What they don’t tell you about being a bar owner 
Read More
CA Thumbnails 31
Movers & Shakers: How to Use Cocktail Shakers
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View all Tools & Techniques
Woman staying in front of a wall of bottles
Skyy vodka – a bar staple from California
Read More
Trois rivieres
Trois Rivieres – A unique portfolio of rum spirits
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Woman staying in front of a wall of bottles
A guide to Vodka and its versatility
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View all Products & Category
Image Placeholder
Announcing the Campari Red Hands APAC Regional Finalists 2025
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DeanMonica8 e1698650601411 500x375 1
Watch The Bar Show Show from Campari Academy at the Grand Campari Hotel in Berlin now
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Screen Shot 2023 10 06 at 12.30.40
Le Bar Rouge x Campari Academy – Cocktail Spirits Paris
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View all News
6
The future is yours to create: So-yeon Kim (Alice)
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The future is yours to create: Phirun Lek
Read More
ChatGPT Image Jan 4 2026 02 05 33 PM
Drink Like a Local: Macau with Frankie Leong
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View all Trends
6
The future is yours to create: So-yeon Kim (Alice)
Read More
DSC 4651 Edit scaled
The future is yours to create: Phirun Lek
Read More
ChatGPT Image Jan 4 2026 02 05 33 PM
Drink Like a Local: Macau with Frankie Leong
Read More
Special Projects

About

Themes

  • Community & Culture
  • Design & Technology
  • Raw Materials & Flavour
SRN 4023 scaled
Hospitality Wears White: Alex Frezza and L'Antiquario
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Oli Baker in the process of covering his soil grown organic strawberries with open ended Spanish tunnels scaled
Why Natoora needs you to help them change the food system
Read More

Themes

  • Leadership is
  • How do we perceive flavour?
  • How did we get here?
Screenshot 439 1200x480 1
Friendship test: Alex Jump & Lauren Paylor O’Brien
Read More
Maria Canabal Parabere Forum 8th Edition Bilbao 1200x480 1
Parabere Forum: How Maria Canabal is giving women a voice in the industry
Read More

Themes

  • Unlocking creativity
  • Let’s get technical
  • In Search of Locality
1L3A3772 1
Sam Ross: Why classic cocktails and formulas matter 
Read More
Jim Meehan by AJ Meeker II 1 1
Jim Meehan: When it comes to bar design, we all have the power to work with it 
Read More
A man and a woman talking while sit
Find out more about Perspectives
Perspectives
Josephine Sondlo 1
Season 01
Season 1
Maite Cabrera 3
Season 02
Season 2
A person gives the final details of a plate
Season 03
Season 3
CA Thumbnails 43
Martini Cocktail
See Recipe
CA Thumbnails 40
Campari Spritz
See Recipe
CA Thumbnails 52
Oaxacan Negroni
See Recipe
View all Recipes
Screen Shot 2023 09 29 at 09.21.44
Flavour of: Seoul – Sool
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CA Thumbnails 35
Master the art of building drinks
Read More
CA Thumbnails 30
Cocktail Essentials: Jiggers, Measures and Proportions
Read More
View all Tools & Techniques
Category vermouth
What is Vermouth and how to serve
Read More
woman in a blue background
Discover Wild Turkey, the bourbon from Wild Turkey Hill
Read More
Category agave
Unlock the Agave spirits world
Read More
View all Products & Category
View all Training
Josephine Sondlo 1
Season 01
Season 1
Maite Cabrera 3
Season 02
Season 2
A person gives the final details of a plate
Season 03
Season 3
Category vermouth
What is Vermouth and how to serve
Read More
1757
A guide to 1757 Vermouth di Torino
Read More
Braulio 2
A guide to Braulio: a premium sipping Amaro
Read More
Image Placeholder
Announcing the Campari Red Hands APAC Regional Finalists 2025
Read More
DeanMonica8 e1698650601411 500x375 1
Watch The Bar Show Show from Campari Academy at the Grand Campari Hotel in Berlin now
Read More
Screen Shot 2023 10 06 at 12.30.40
Le Bar Rouge x Campari Academy – Cocktail Spirits Paris
Read More
View all News
6
The future is yours to create: So-yeon Kim (Alice)
Read More
DSC 4651 Edit scaled
The future is yours to create: Phirun Lek
Read More
ChatGPT Image Jan 4 2026 02 05 33 PM
Drink Like a Local: Macau with Frankie Leong
Read More
View all Trends
View all Inspiration
Josephine Sondlo 1
Season 01
Season 1
Maite Cabrera 3
Season 02
Season 2
A person gives the final details of a plate
Season 03
Season 3
CA Thumbnails 30
Cocktail Essentials: Jiggers, Measures and Proportions
Read More
Category cognac
Cognac, The French Spirit Par Excellence
Read More
Category gin
Discover the varieties of gin
Read More
6
The future is yours to create: So-yeon Kim (Alice)
Read More
DSC 4651 Edit scaled
The future is yours to create: Phirun Lek
Read More
ChatGPT Image Jan 4 2026 02 05 33 PM
Drink Like a Local: Macau with Frankie Leong
Read More
Special Projects
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