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Perspectives
  • Season 1
  • Season 2
  • Season 3
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"Drop me off in New Orleans": the Big Easy's Hospitality Magic
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Supply chain series: Anette Moldvaer on how to source coffee ethically 
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Themes

  • Leadership is
  • How do we perceive flavour?
  • How did we get here?
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Friendship test: Alex Jump & Lauren Paylor O’Brien
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Parabere Forum: How Maria Canabal is giving women a voice in the industry
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Themes

  • Unlocking creativity
  • Let’s get technical
  • In Search of Locality
1L3A3772 1
Sam Ross: Why classic cocktails and formulas matter 
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Jim Meehan by AJ Meeker II 1 1
Jim Meehan: When it comes to bar design, we all have the power to work with it 
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A man and a woman talking while sit
Find out more about Perspectives
Perspectives
Josephine Sondlo 1
Season 01
Season 1
Maite Cabrera 3
Season 02
Season 2
A person gives the final details of a plate
Season 03
Season 3
Training
  • Recipes
  • Tools & Techniques
  • Products & Category
  • View all Training

Themes

  • Community & Culture
  • Design & Technology
  • Raw Materials & Flavour
Campari BTS 1 1 Negroni S
The Timeless Story of the Negroni
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How to Build a Brand Identity for your Bar
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Themes

  • Leadership is
  • How do we perceive flavour?
  • How did we get here?
Screenshot 439 1200x480 1
Friendship test: Alex Jump & Lauren Paylor O’Brien
Read More
Maria Canabal Parabere Forum 8th Edition Bilbao 1200x480 1
Parabere Forum: How Maria Canabal is giving women a voice in the industry
Read More

Themes

  • Unlocking creativity
  • Let’s get technical
  • In Search of Locality
1L3A3772 1
Sam Ross: Why classic cocktails and formulas matter 
Read More
Jim Meehan by AJ Meeker II 1 1
Jim Meehan: When it comes to bar design, we all have the power to work with it 
Read More
A man and a woman talking while sit
Find out more about Perspectives
Perspectives
CA Thumbnails 42
Americano
See Recipe
CA Thumbnails 51
The Grand Margarita
See Recipe
CA Thumbnails 45
Manhattan
See Recipe
View all Recipes
1L3A3772 1
Sam Ross: Why classic cocktails and formulas matter 
Read More
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5 techniques modern bartenders must master according to Jeffrey Morgenthaler
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CA Thumbnails 34
Tips for Blending Cocktails
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View all Tools & Techniques
Category gin
Discover the varieties of gin
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woman in a blue background
Discover Wild Turkey, the bourbon from Wild Turkey Hill
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Montelobos
Discover Montelobos mezcal - the sustainable agave spirit
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View all Products & Category
1L3A3772 1
Sam Ross: Why classic cocktails and formulas matter 
Read More
Woman staying in front of a wall of bottles
A guide to Vodka and its versatility
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Trois rivieres
Trois Rivieres – A unique portfolio of rum spirits
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Inspiration
  • News
  • Trends
  • View all Inspiration

Themes

  • Community & Culture
  • Design & Technology
  • Raw Materials & Flavour
Monica Berg prepares a drink
Why? Why Campari Academy and why now?
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Tales of the Cocktail - Day 4
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Themes

  • Leadership is
  • How do we perceive flavour?
  • How did we get here?
Screenshot 439 1200x480 1
Friendship test: Alex Jump & Lauren Paylor O’Brien
Read More
Maria Canabal Parabere Forum 8th Edition Bilbao 1200x480 1
Parabere Forum: How Maria Canabal is giving women a voice in the industry
Read More

Themes

  • Unlocking creativity
  • Let’s get technical
  • In Search of Locality
1L3A3772 1
Sam Ross: Why classic cocktails and formulas matter 
Read More
Jim Meehan by AJ Meeker II 1 1
Jim Meehan: When it comes to bar design, we all have the power to work with it 
Read More
A man and a woman talking while sit
Find out more about Perspectives
Perspectives
CA Thumbnails 40
Campari Spritz
See Recipe
CA Thumbnails 45
Manhattan
See Recipe
CA Thumbnails 50
Paloma
See Recipe
View all Recipes
CA Thumbnails 36
A Guide to Cocktail Glassware
Read More
DSC1297 1 1
5 techniques modern bartenders must master according to Jeffrey Morgenthaler
Read More
Beckalybio4 1
Beckaly Franks: What they don’t tell you about being a bar owner 
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View all Tools & Techniques
Category vermouth
What is Vermouth and how to serve
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Grand marnier 1
Grand Marnier: Caribbean Citrus meets French Cognac
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Woman staying in front of a wall of bottles
A guide to Vodka and its versatility
Read More
View all Products & Category
Image Placeholder
Announcing the Campari Red Hands APAC Regional Finalists 2025
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DeanMonica8 e1698650601411 500x375 1
Watch The Bar Show Show from Campari Academy at the Grand Campari Hotel in Berlin now
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Screen Shot 2023 10 06 at 12.30.40
Le Bar Rouge x Campari Academy – Cocktail Spirits Paris
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View all News
6
The future is yours to create: So-yeon Kim (Alice)
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The future is yours to create: Phirun Lek
Read More
ChatGPT Image Jan 4 2026 02 05 33 PM
Drink Like a Local: Macau with Frankie Leong
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View all Trends
6
The future is yours to create: So-yeon Kim (Alice)
Read More
DSC 4651 Edit scaled
The future is yours to create: Phirun Lek
Read More
ChatGPT Image Jan 4 2026 02 05 33 PM
Drink Like a Local: Macau with Frankie Leong
Read More
Special Projects

About

Themes

  • Community & Culture
  • Design & Technology
  • Raw Materials & Flavour
Candelaria Mary Celeste 2
Numbers Game: How Good Bar Design Can Impact Your Bar’s Profitability
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Digital Event 25thOctober Campari Academy website
Who Are Bar Designed For? A Conversation with Behind Bars
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Themes

  • Leadership is
  • How do we perceive flavour?
  • How did we get here?
Screenshot 439 1200x480 1
Friendship test: Alex Jump & Lauren Paylor O’Brien
Read More
Maria Canabal Parabere Forum 8th Edition Bilbao 1200x480 1
Parabere Forum: How Maria Canabal is giving women a voice in the industry
Read More

Themes

  • Unlocking creativity
  • Let’s get technical
  • In Search of Locality
1L3A3772 1
Sam Ross: Why classic cocktails and formulas matter 
Read More
Jim Meehan by AJ Meeker II 1 1
Jim Meehan: When it comes to bar design, we all have the power to work with it 
Read More
A man and a woman talking while sit
Find out more about Perspectives
Perspectives
Josephine Sondlo 1
Season 01
Season 1
Maite Cabrera 3
Season 02
Season 2
A person gives the final details of a plate
Season 03
Season 3
CA Thumbnails 45
Manhattan
See Recipe
CA Thumbnails 48
Aperol Spritz
See Recipe
CA Thumbnails 40
Campari Spritz
See Recipe
View all Recipes
CA Thumbnails 38
Discover your bartender toolkit
Read More
Screen Shot 2023 09 29 at 09.21.44
Flavour of: Seoul – Sool
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CA Thumbnails 30
Cocktail Essentials: Jiggers, Measures and Proportions
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View all Tools & Techniques
Bulldog 1
Discover Bulldog Gin: an iconic London Dry Gin
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CA Thumbnails 01
Discover the Classic Taste of Bitters
Read More
CA Thumbnails 04
Aperol: The Iconic Orange Aperitif
Read More
View all Products & Category
View all Training
Josephine Sondlo 1
Season 01
Season 1
Maite Cabrera 3
Season 02
Season 2
A person gives the final details of a plate
Season 03
Season 3
CA Thumbnails 33
Cocktail Strainers Explained
Read More
CA Thumbnails 04
Aperol: The Iconic Orange Aperitif
Read More
Montelobos
Discover Montelobos mezcal - the sustainable agave spirit
Read More
Image Placeholder
Announcing the Campari Red Hands APAC Regional Finalists 2025
Read More
DeanMonica8 e1698650601411 500x375 1
Watch The Bar Show Show from Campari Academy at the Grand Campari Hotel in Berlin now
Read More
Screen Shot 2023 10 06 at 12.30.40
Le Bar Rouge x Campari Academy – Cocktail Spirits Paris
Read More
View all News
6
The future is yours to create: So-yeon Kim (Alice)
Read More
DSC 4651 Edit scaled
The future is yours to create: Phirun Lek
Read More
ChatGPT Image Jan 4 2026 02 05 33 PM
Drink Like a Local: Macau with Frankie Leong
Read More
View all Trends
View all Inspiration
Josephine Sondlo 1
Season 01
Season 1
Maite Cabrera 3
Season 02
Season 2
A person gives the final details of a plate
Season 03
Season 3
CA Thumbnails 01
Discover the Classic Taste of Bitters
Read More
Woman staying in front of a wall of bottles
Skyy vodka – a bar staple from California
Read More
Woman staying in front of a wall of bottles
A guide to Vodka and its versatility
Read More
6
The future is yours to create: So-yeon Kim (Alice)
Read More
DSC 4651 Edit scaled
The future is yours to create: Phirun Lek
Read More
ChatGPT Image Jan 4 2026 02 05 33 PM
Drink Like a Local: Macau with Frankie Leong
Read More
Special Projects
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