Training

It’s hard to argue that water, while being critical to our survival, contributes so much more to life and our industry than we care to think; from sprits production or playing an integral role balancing flavours in tasty cocktails! In the US, before the birth of the cocktail and other mixed drinks, it was common […]

Objective of this booklet is not to give an adamant definition of the category, if there is one, but to raise questioning on the matter and deep dive in what is a pivotal player of Low-ABV drinking: Vermouth. We’ll glide through what could make a drink a Low-ABV one, challenging common beliefs and misconceptions, giving […]

Capturing Creativity shows a new approach on the history of Campari, with a focus on the people, production secrets and the extremely important connection of this brand with Creativity and Creative Art. Gaspare Campari single handedly created the Bitter Aperitivo category, but if it was for the liquid alone, Campari wouldn’t be what it is […]

Our From Forest to Glass session is an in-depth exploration of the influence of oak not just to the world of alcohol, but throughout human history. Firstly, we will focus our attention on the broader historical occurrences where Oak has influenced humanities journey through time, along with how the construction of the Barrel changed transportation […]

Appleton Estate rums are a bar staple, offering rich, adaptable flavors for your customers. Discover the products now.

Created in the search for the perfect martini, Skyy Vodka has become a cocktail favorite. Discover the history and tasting notes.

Vodka is back on the scene and gaining popularity with customers. But what IS vodka? Learn the basics here.

Do you know your tequila from your mezcal? Agave spirits are set to stay. Learn more here.

Learn how to make consistently spicy margaritas.

Try out the Tommy's - a simple Margarita riff!

Fresh and sparkling Italian cocktail Campari spritz

Achieve perfection every time with this classic, one century old, 3-part cocktail.

Jiggers are a mixologist's best friend. With measurements being the key to creating perfectly balanced cocktails, getting the right ratios of ingredients is crucial.

Shaking cocktails does more than just blend your ingredients together. It can also help to improve the texture, get the temperature of the drink just right and add the perfect froth.

Knowing how to correctly stir cocktails can help you to avoid over-diluting your drinks and prevent unwanted air bubbles from forming.

Many popular cocktails require straining when serving, so cocktail strainers are a must-have bar tool. Read about the 3 main types of cocktail strainers, the differences and when to use each one.