Before we begin, we need to know your date of birth?

Please select a country:

Drink responsibly.

I'm afraid you can't access the content. It's intended for people over years old.

About

Events

Season 1
Season 2

Season 1

Community & Culture

Rather than asking “why do we need bars?” The question really is, “why do we drink?” The answer seems simple, right? Not quite so simple once we look at the reasons people go to bars. Speaking to leading global bartenders and industry experts, who are ripping up the ‘rulebook’ and doing things differently, this theme explores the origins of bar culture, the ways it has evolved (depending on your outlook) and the role of bartenders: how it can be done differently, by broadening your perspective to create memorable experiences for your customers.

Design & Technology

In this episode, we look at the impact that design and functionality (or the lack thereof) can have when running a bar – exploring how customer experience is only as good as the experience and efficiency of the bartenders themselves.

Along the way, we speak to a bar design expert, innovative bartenders and a tech professional – inspiring our audience with examples of beautiful – and functional – hospitality design, whilst uncovering the spectrum of decisions that can affect (and improve) the day-to-day workings of a bartender’s workplace…

Raw Materials & Flavours

In this episode, we investigate raw materials & flavour how the two relate to one another and how (through deeper understanding) bartenders can develop better, more innovative serves that elevate customer experience.
Along the way, we speak to food suppliers, a tea maker, farmers, foragers and leading bartenders all in an effort to understand more about seasonality, locality, experimentation and uncover how far developing flavour can go.

Season 2

Leadership is...

What should leadership look like in bars? We talk to bar owners and respected leaders who have worked hard to build and lead teams that work together harmoniously to be some of the best in the business. From effective communication to navigating failure and adversity, they explain what it takes to truly lead a team.

How Do We Perceive Flavour?

In this episode, we examine how the senses work, and the impact they can have on our perception of flavours. Sight, sound, taste, touch and smell: all five senses need to be considered when working with flavour creation. From London, to Taipei and Seoul, our experts –professors and authors, bartenders and owners – explain how they affect the flavours in our glass.

Training

Inspiration

Inspiration

News

Trisha NikkiTo web

Sign in to access

Article

Sydney Bar Week - Food Symposium

For Sydney Bar Week 2023 Campari Academy hosted a Food Symposium for 100 of the most influential bartenders from across the nation. The discussion revolved around setting up the food pairing occasion and heroing food and dining personalities to help bartenders better understand the role that bitter plays in the before and after dinner occasion. […]

Read More

IMG 20220727 WA0004

Article

Tales of the Cocktail - Day 2

Learn about seminars, tour New Orleans' jazz clubs, go for terrific agave drinks. And even more inspiration from Campari Academy's second day at Tales of the Cocktail

Read More

IMG 20220726 WA0032

Article

Tales of the Cocktail - Day 1

The most renowned drinks convention in the industry is back. Live Day 1 Tales of the Cocktail with us

Read More

Post CS 01 2

Article

Cocktails Spirits Paris - Day 2

Check out what went on in the second day of Cocktails Spirits, in Paris. Two words for you: Bar Rouge!

Read More

Z0A3760 scaled

Article

Cocktails Spirits Paris - Day 1

Find out about inclusivity, professionalità and future, following the launch of Perspectives' second chapter, by Campari Academy, in Paris.

Read More

IMG 20220601 WA0004

Article

Rome Bar Show - Day 2

Rome Bar Show goes in the books. Campari Academy's stand hosted bartenders from all over the world.

Read More

IMG 20220602 WA0019

Article

Rome Bar Show - Day 1

Campari Academy wowed Rome Bar Show on Day 1. Learn more about our Perspectives showcase.

Read More

A wall where you can read a phrase painted on.

Article

From Feasting Halls to Bars - A Journey Through Hospitality By Dave Broom

Is our sense of hospitality hard-wired into us? As we move the culture of bartending forward how much can we learn from the past?

Read More

Article

Where do you start, when there is so much to say?

Monica Berg, Creative Director of Campari Academy, unveils the three key themes important to our industry right now.

Read More

Monica Berg prepares a drink

Article

Why? Why Campari Academy and why now?

Monica Berg, industry hero and Campari Academy Lab members, shares their career highlights and lessons. Read here.

Read More