Rather than asking “why do we need bars?” The question really is, “why do we drink?” The answer seems simple, right? Not quite so simple once we look at the reasons people go to bars. Speaking to leading global bartenders and industry experts, who are ripping up the ‘rulebook’ and doing things differently, this theme explores the origins of bar culture, the ways it has evolved (depending on your outlook) and the role of bartenders: how it can be done differently, by broadening your perspective to create memorable experiences for your customers.
In this episode, we look at the impact that design and functionality (or the lack thereof) can have when running a bar – exploring how customer experience is only as good as the experience and efficiency of the bartenders themselves.
Along the way, we speak to a bar design expert, innovative bartenders and a tech professional – inspiring our audience with examples of beautiful – and functional – hospitality design, whilst uncovering the spectrum of decisions that can affect (and improve) the day-to-day workings of a bartender’s workplace…
In this episode, we investigate raw materials & flavour how the two relate to one another and how (through deeper understanding) bartenders can develop better, more innovative serves that elevate customer experience.
Along the way, we speak to food suppliers, a tea maker, farmers, foragers and leading bartenders all in an effort to understand more about seasonality, locality, experimentation and uncover how far developing flavour can go.
Join us on a journey through all things business, development and bartending. This season on Perspectives, we travelled across the globe to hear the
not-so-know truths from some of the best minds in the hospitality industry…
TrainingBourbon and Branch
It’s hard to argue that water, while being critical to our survival, contributes so much more to life and our industry than we care to think; from sprits production or playing an integral role balancing flavours in tasty cocktails! In the US, before the birth of the cocktail and other mixed drinks, it was common […]
TrainingLow ABV Drinking
Objective of this booklet is not to give an adamant definition of the category, if there is one, but to raise questioning on the matter and deep dive in what is a pivotal player of Low-ABV drinking: Vermouth. We’ll glide through what could make a drink a Low-ABV one, challenging common beliefs and misconceptions, giving […]
Capturing Creativity shows a new approach on the history of Campari, with a focus on the people, production secrets and the extremely important connection of this brand with Creativity and Creative Art. Gaspare Campari single handedly created the Bitter Aperitivo category, but if it was for the liquid alone, Campari wouldn’t be what it is […]