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Events

Season 1
Season 2

Season 1

Community & Culture

Rather than asking “why do we need bars?” The question really is, “why do we drink?” The answer seems simple, right? Not quite so simple once we look at the reasons people go to bars. Speaking to leading global bartenders and industry experts, who are ripping up the ‘rulebook’ and doing things differently, this theme explores the origins of bar culture, the ways it has evolved (depending on your outlook) and the role of bartenders: how it can be done differently, by broadening your perspective to create memorable experiences for your customers.

Design & Technology

In this episode, we look at the impact that design and functionality (or the lack thereof) can have when running a bar – exploring how customer experience is only as good as the experience and efficiency of the bartenders themselves.

Along the way, we speak to a bar design expert, innovative bartenders and a tech professional – inspiring our audience with examples of beautiful – and functional – hospitality design, whilst uncovering the spectrum of decisions that can affect (and improve) the day-to-day workings of a bartender’s workplace…

Raw Materials & Flavours

In this episode, we investigate raw materials & flavour how the two relate to one another and how (through deeper understanding) bartenders can develop better, more innovative serves that elevate customer experience.
Along the way, we speak to food suppliers, a tea maker, farmers, foragers and leading bartenders all in an effort to understand more about seasonality, locality, experimentation and uncover how far developing flavour can go.

Season 2

Leadership is...

We are back! Are you ready for Season 2?

Join us on a journey through all things business, development and bartending. This season on Perspectives, we travelled across the globe to hear the
not-so-know truths from some of the best minds in the hospitality industry…

Training

Inspiration

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Inspiration

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Article

Tales of the Cocktail - Day 2

Learn about seminars, tour New Orleans' jazz clubs, go for terrific agave drinks. And even more inspiration from Campari Academy's second day at Tales of the Cocktail

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Article

Travel and Discover: a Bartender's Wanderlust

Travel and discover: two key aspects of a bartender's life, to enhance curiosity and expand the mind. Monica Berg takes us to her favourite places through memories and pictures.

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Training

Nature to Nurture, with Sharon Flynn.

The Campari Academy launched their 2021 Masterclass Program with Nature to Nurture with ‘Australia’s leading expert on Fermentation’ : Sharon Flynn. This session took a deep dive into what fermentation is, what it isn’t, then analyzed different approaches to fermenting for flavour creation, and things to consider when nurturing a fermentation culture in in your venue, or at […]

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Article

Tales of the Cocktail - Day 1

The most renowned drinks convention in the industry is back. Live Day 1 Tales of the Cocktail with us

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The Latest

The Latest

Stonewall Inn Greenwich Village New York City

Article

How Bars Helped Shaping the LGBTQ+ movement

A deep dive into LGBTQ+ history, and its link with bar culture, thanks to Professor Daniel Hurewitz

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Article

So Why Focus On Inclusivity, and Not Diversity?

Insights from Monica Berg, about how diversity and inclusivity live together, and what's fundamental to do, in order to achieve both.

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Article

The Rise, Fall and Comeback of Aperitivo

How aperitivo became a staple in drinking culture

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Article

Standing the Test of Time: Kirsten Holm and K-Bar

Dive into Copenhagen's bar scene, with the woman who started it: Kirsten Holm and her twenty years old K-Bar

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