Perspectives

Season 1

Community & Culture

Cover for Chapter One - Why do we go to bars?
Chapter 1 - Why do we go to bars?
The value of bars Through a cultural lens – we start by briefly exploring why we gather together to drink – from a socio-anthropological perspective – and the value this adds to our lives, in all sorts of ways.
Cover for Chapter Two - Ensuring Inclusivity
Chapter 2 - Ensuring inclusivity
The different reasons why people go to bars and why bars add cultural value to our lives. How do you get inside customers’ heads – creating empathy, connection, and representation?
Cover for Chapter Three - Culture, Your Bar
Chapter 3 - Your culture, your bar
How do you create empathy and perspective, as a bartender? We learn about the importance of ‘understanding your audience’.

Rather than asking “why do we need bars?” The question really is, “why do we drink?” The answer seems simple, right? Not quite so simple once we look at the reasons people go to bars. Speaking to leading global bartenders and industry experts, who are ripping up the ‘rulebook’ and doing things differently, this theme explores the origins of bar culture, the ways it has evolved (depending on your outlook) and the role of bartenders: how it can be done differently, by broadening your perspective to create memorable experiences for your customers.

Further Reading

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NEGRONI WEEK - You Can't Make A Negroni Without Campari!

How do you celebrate your community? How do you celebrate the amazing people and local legends who bring red passion and creativity to your neighborhood? The organisations who help shape and support your community? The local grocer or café whose passion or craft make your work trip that much more enjoyable? This Negroni Week, we […]

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NEGRONI WEEK - Natalie Ng

How do you celebrate your community? How do you celebrate the amazing people and local legends who bring red passion and creativity to your neighborhood? The organisations who help shape and support your community? The local grocer or café whose passion or craft make your work trip that much more enjoyable? This Negroni Week, we […]

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NEGRONI WEEK - Antonello Arzedi

How do you celebrate your community? How do you celebrate the amazing people and local legends who bring red passion and creativity to your neighborhood? The organisations who help shape and support your community? The local grocer or café whose passion or craft make your work trip that much more enjoyable? This Negroni Week, we […]

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NEGRONI WEEK - Jamie Fleming

How do you celebrate your community? How do you celebrate the amazing people and local legends who bring red passion and creativity to your neighborhood? The organisations who help shape and support your community? The local grocer or café whose passion or craft make your work trip that much more enjoyable? This Negroni Week, we […]

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NEGRONI WEEK - Braeden La Marr

How do you celebrate your community? How do you celebrate the amazing people and local legends who bring red passion and creativity to your neighborhood? The organisations who help shape and support your community? The local grocer or café whose passion or craft make your work trip that much more enjoyable? This Negroni Week, we […]

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Tales of the Cocktail - Day 2

Learn about seminars, tour New Orleans' jazz clubs, go for terrific agave drinks. And even more inspiration from Campari Academy's second day at Tales of the Cocktail

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