Perspectives
Season 1
Community & Culture



Rather than asking “why do we need bars?” The question really is, “why do we drink?” The answer seems simple, right? Not quite so simple once we look at the reasons people go to bars. Speaking to leading global bartenders and industry experts, who are ripping up the ‘rulebook’ and doing things differently, this theme explores the origins of bar culture, the ways it has evolved (depending on your outlook) and the role of bartenders: how it can be done differently, by broadening your perspective to create memorable experiences for your customers.
Further Reading

Article
Tales of the Cocktail - Day 2
Learn about seminars, tour New Orleans' jazz clubs, go for terrific agave drinks. And even more inspiration from Campari Academy's second day at Tales of the Cocktail
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Article
Tales of the Cocktail - Day 1
The most renowned drinks convention in the industry is back. Live Day 1 Tales of the Cocktail with us
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Article
Travel and Discover: a Bartender's Wanderlust
Travel and discover: two key aspects of a bartender's life, to enhance curiosity and expand the mind. Monica Berg takes us to her favourite places through memories and pictures.
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Article
The Rise, Fall and Comeback of Aperitivo
How aperitivo became a staple in drinking culture
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Article
How Bars Helped Shaping the LGBTQ+ movement
A deep dive into LGBTQ+ history, and its link with bar culture, thanks to Professor Daniel Hurewitz
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Article
Standing the Test of Time: Kirsten Holm and K-Bar
Dive into Copenhagen's bar scene, with the woman who started it: Kirsten Holm and her twenty years old K-Bar
Read MoreUpcoming Events & Masterclasses
Discover all the upcoming Masterclasses and Training Program sessions hosted by Campari Academy. Since our launch in 2019, we have aimed to connect and inspire Bartenders around Australia through our innovative Masterclasses and Training Programs. We hope to see you at one of our events soon.
