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Campari Academy
Welcome to Campari Academy, our digital education program for bartenders just like you, all around the world.
Campari Academy Australia was launched in 2019 with a dedication to bring a new level of education to the bartenders of Australia that would inspire them to look at all facets of the industry with a critical and creative approach.
Campari Academy Lab, led by Monica Berg and launched in 2022, draws on a global network of experts from different backgrounds to bring you news, articles and Perspectives in regular three-part docuseries.
As always, we hope our program sparks your curiosity for this wonderful world and inspires you to start your new adventure behind, and beyond the bar!
Meet the Local Team
The CAMPARI ACADEMY is a global network of educators that are dedicated to evolving, elevating and progressing the ways in which bartenders are educated.
In Australia, this is brought to life by the Campari Academy Australia local team who take innovative and exciting approaches to inspiring the bartending community through two unique programs: Masterclass and our Training Program.
Thanking the OG Campari Academy Team
Stepping into 2023, with a predominantly new ambassador team, we’d like to rightfully thank Dani, Luca & Tris for their hard work, ambition & dedication that created a solid foundation for the Academy in Australia which was recognized as the leading bartending educational platform in 2019 & 22 respectively… thankfully Jay isn’t going anywhere!
Krystal Hart
National Bartender Advocacy & Engagement ManagerGrowing up in Queensland, as a second generation Hungarian immigrant, Krystal has always felt connected and impassioned by the diverse culture in Australia and the incredible drinking trends that stem for these cultures. Celebrating a career of over 15 years in hospitality, Krystal has worked all over the world running global cocktail competitions and bar take overs. She has worked in renowned cocktail bars, wine bars and large hotels and herself has competed in a number of national and global cocktail competitions. Having previously worked with Diageo Australia & Sweet&Chilli Australia for 9 years, she now leads the Campari Academy Australia team as the National Bartender Engagement & Trade Advocacy Manager. Some of her passion points are collaborating with local chefs to connect incredible food experiences with iconic drinking occasions, hosting television cocktail experiences and digital content that engages the consumers at home with incredible bartenders/bar experiences and finding authentic collaborations in culture that resonate with brands. Her favourite cocktail is a wet martini with a twist, but for a mid- week occasion you’ll find her enjoying a Campari and soda.
Show MoreKrystal Hart
National Bartender Advocacy & Engagement ManagerGrowing up in Queensland, as a second generation Hungarian immigrant, Krystal has always felt connected and impassioned by the diverse culture in Australia and the incredible drinking trends that stem for these cultures. Celebrating a career of over 15 years in hospitality, Krystal has worked all over the world running global cocktail competitions and bar take overs. She has worked in renowned cocktail bars, wine bars and large hotels and herself has competed in a number of national and global cocktail competitions. Having previously worked with Diageo Australia & Sweet&Chilli Australia for 9 years, she now leads the Campari Academy Australia team as the National Bartender Engagement & Trade Advocacy Manager. Some of her passion points are collaborating with local chefs to connect incredible food experiences with iconic drinking occasions, hosting television cocktail experiences and digital content that engages the consumers at home with incredible bartenders/bar experiences and finding authentic collaborations in culture that resonate with brands. Her favourite cocktail is a wet martini with a twist, but for a mid- week occasion you’ll find her enjoying a Campari and soda.
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Jay Lambert
Brand Ambassador QLD, WA & NTAfter working on both sides of the bar managing, consulting and training, Jay realised a lifelong dream of owning his own bar, opening Statler and Waldorf in 2013. Jay is passionate about taste, flavour and well executed simplicity. When he’s not sharing his passion for Vermouth or casually enjoying a Milano-Torino or sneaky Mezcal you can usually find him chilling with his Doberman- Pinot or teaching a Yoga class on the weekend. In 2016 his impressive resume and affable style led him to join the brand ambassador team at Campari Australia covering QLD, WA & the NT.
Show MoreJay Lambert
Brand Ambassador QLD, WA & NTAfter working on both sides of the bar managing, consulting and training, Jay realised a lifelong dream of owning his own bar, opening Statler and Waldorf in 2013. Jay is passionate about taste, flavour and well executed simplicity. When he’s not sharing his passion for Vermouth or casually enjoying a Milano-Torino or sneaky Mezcal you can usually find him chilling with his Doberman- Pinot or teaching a Yoga class on the weekend. In 2016 his impressive resume and affable style led him to join the brand ambassador team at Campari Australia covering QLD, WA & the NT.
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Matt Linklater
Brand Ambassador VIC, SA & TASMatt Linklater has been working in the hospitality industry for over 15 years, from country pubs in regional NSW, to Level 6 at Justin Hemmes’ IVY. He was an integral part of the opening team of the multi-award-winning venue Bulletin Place in Sydney, before moving to Melbourne to lead the internationally acclaimed Black Pearl. Music, art, food and drinks are his hobbies, and not necessarily in that order. Matt is the Campari Brand Ambassador for Victoria, South Australia and Tasmania, and can’t go past an Aperol Spritz or Russell’s Reserve Old Fashioned (depending on the time of day).
Show MoreMatt Linklater
Brand Ambassador VIC, SA & TASMatt Linklater has been working in the hospitality industry for over 15 years, from country pubs in regional NSW, to Level 6 at Justin Hemmes’ IVY. He was an integral part of the opening team of the multi-award-winning venue Bulletin Place in Sydney, before moving to Melbourne to lead the internationally acclaimed Black Pearl. Music, art, food and drinks are his hobbies, and not necessarily in that order. Matt is the Campari Brand Ambassador for Victoria, South Australia and Tasmania, and can’t go past an Aperol Spritz or Russell’s Reserve Old Fashioned (depending on the time of day).
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Tom Sinclair
Brand Ambassador NSW & ACTGrowing up in north London, Tom has worked in all walks of the Hospitality industry over the past 13 years from slinging cocktails in a high-volume cocktail bar, the management of fine dining restaurants to running the numerous bars within a manor house hotel across London, the south of England and Australia. Upon arriving in Australia in February 2016, Tom joined Mejico from the Sam Prince hospitality group where he found his love for agave spirits before working across all of their brands in both Sydney before making the move to Melbourne to open new venues and to give the Melburnian lifestyle a crack. Back in the heart of Sydney now and lover of all things food and beverage, it is the connection with people which Tom enjoys most about the hospitality industry. Whether it’s about the cocktail you’re enjoying, how Arsenal did on the weekend or debating where the best pint of Guinness is poured, Tom loves a good old chin wag. Tom is the Campari Group brand ambassador for NSW and ACT absolutely loves an Aperol Spritz on a sunny Sunday.
Show MoreTom Sinclair
Brand Ambassador NSW & ACTGrowing up in north London, Tom has worked in all walks of the Hospitality industry over the past 13 years from slinging cocktails in a high-volume cocktail bar, the management of fine dining restaurants to running the numerous bars within a manor house hotel across London, the south of England and Australia. Upon arriving in Australia in February 2016, Tom joined Mejico from the Sam Prince hospitality group where he found his love for agave spirits before working across all of their brands in both Sydney before making the move to Melbourne to open new venues and to give the Melburnian lifestyle a crack. Back in the heart of Sydney now and lover of all things food and beverage, it is the connection with people which Tom enjoys most about the hospitality industry. Whether it’s about the cocktail you’re enjoying, how Arsenal did on the weekend or debating where the best pint of Guinness is poured, Tom loves a good old chin wag. Tom is the Campari Group brand ambassador for NSW and ACT absolutely loves an Aperol Spritz on a sunny Sunday.
Show LessCampari Academy Lab
Monica Berg
A shining light in the international cocktail scene, Monica Berg is a bartender, educator, and co-owner of Tayēr & Elementary, #2 in the World’s 50 Best Bars 2022. As our creative & artistic director, the programme has been brought to life by Monica’s wealth of industry knowledge and expertise and ensures that we keep bartenders at the heart of everything we do every step of the way.
Dave Broom
Dave Broom was born in Glasgow and has spent the past 33 and a third years writing about alcohol (appropriate for someone who loves music). In his time, he’s been contributing editor at Whisky Magazine, Whisky Advocate, and scotchwhisky.com. In 2020, he started his own website www.thewhiskymanual.uk He’s written 12 books, the best known being ‘The Way of Whisky: A Journey into Japanese Whisky’, ‘and ‘World Atlas of Whisky’. His next book, ‘A Sense of Place’, examining the role of community, location and sustainability in Scotch whisky is out
Samantha MacRae
Splitting her time between Norway and Canada, Sam is the Creative Director of Behind Bars in Oslo. She approaches her work believing in the “beauty within function” – a certain kind of beautiful that functionality creates. Her design aesthetic focuses on materials, simplicity and quality. Some might not appreciate a multi-directional brushed stainless-steel bench, but she does. And so do Behind Bars’ clients. Coming from an architectural background, Sam has brought a multi-facet and collaborative design approach, which has influenced the
Alex Ruas
Alex Ruas is an Oslo based entrepreneur passionate about innovation in the hospitality industry. A former bartender, he has taken his 12 years of bartending experience and used it as the catalyst to build the best bars of the future. Bar stations are often designed by kitchen suppliers and Alex believes the industry deserves a more holistic approach to bar design.
Franco Fubini
Franco Fubini is the Founder and CEO of Natoora . Natoora was found in 2004 and it starts life as the first online Farmers Market, connecting customers to some of the country’s best butchers, fishmongers, cheese mongers and growers. Natoora goal is sourcing directly from producers who share their dedication to flavour. It’s more than 10 years that Natoora radically seasonal produce is shaping the way chefs and bartenders cook in over a two thousand kitchens and bars across London, Paris, New York, Copenhagen, Miami, and Melbourne.
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Visit AcademyOur Brands
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Campari
Aperol
Espolòn
Wild Turkey
Appleton Estate
Campari Group
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities.
Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey e Grand Marnier.
The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.