Rather than asking “why do we need bars?” The question really is, “why do we drink?” The answer seems simple, right? Not quite so simple once we look at the reasons people go to bars. Speaking to leading global bartenders and industry experts, who are ripping up the ‘rulebook’ and doing things differently, this theme explores the origins of bar culture, the ways it has evolved (depending on your outlook) and the role of bartenders: how it can be done differently, by broadening your perspective to create memorable experiences for your customers.
In this episode, we look at the impact that design and functionality (or the lack thereof) can have when running a bar – exploring how customer experience is only as good as the experience and efficiency of the bartenders themselves.
Along the way, we speak to a bar design expert, innovative bartenders and a tech professional – inspiring our audience with examples of beautiful – and functional – hospitality design, whilst uncovering the spectrum of decisions that can affect (and improve) the day-to-day workings of a bartenders workplace…
In this episode, we investigate raw materials & flavor – how the two relate to one another – and how (through deeper understanding) bartenders can develop better, more innovative serves that elevate customer experience.
Along the way, we speak to food suppliers, a tea maker, farmers, foragers and leading bartenders – all in an effort to understand more about seasonality, locality, experimentation – and uncover how far developing flavor can go.
What should leadership look like in bars? We talk to bar owners and respected leaders who have worked hard to build and lead teams that work together harmoniously to be some of the best in the business. From effective communication to navigating failure and adversity, they explain what it takes to truly lead a team.
Campari Day of Service is a day where bartenders and other industry friends to give back by volunteering in their communities. Now in its fifth year, we have over 60 volunteer opportunities planned around the country- in person and online- in partnership with the USBG National Charity Foundation.