Watch the class recording here.

Creating a cocktail menu that harmonizes creativity with practical operations strategies is an art!

Instructor Mark Murphy will share valuable insights from years of coaching bartenders and managers through the menu-building process.

Learn how to build a drinks list that works creatively and commercially! Get practical tips on strategic planning, visual design, and turning sales reports into useful data.

You’ll learn about:

• Develop Cocktails with a Whole Menu approach
• “Speak spreadsheet” and cost effectively
• Balance creative vision and business needs

Whether you’re an “admin day” pro or spreadsheets make you dizzy, this class makes the math simple, clear, and maybe even fun.

ABOUT THE CLASS

Date: Tuesday, March 18
Time: 12 PM PT / 3PM ET
Where: Online

This is a free 1 hour digital class open to 21+ US bartenders.

About Your Teacher:

Mark Murphy is the Director of Bar Operations for one of the largest independently owned restaurant companies in the US, leading creative, financial, and functional development of over 35 bar programs.

With over two decades in the industry, paired with an education degree, he combines practicality and creativity to build effective and efficient spaces, concept-rooted menus, and thoughtful trainings for successful staffs.

Follow him at @murphmarky