Προοπτικές
Κοινότητα & Πολιτισμός
«Γιατί χρειαζόμαστε μπαρ;»
Αυτό δεν είναι το πραγματικό ερώτημα. Το ερώτημα είναι «Γιατί πίνουμε;» Η απάντηση φαίνεται απλή, σωστά; Δεν είναι όμως, όταν εξετάσουμε τους λόγους που οι άνθρωποι πηγαίνουν στα μπαρ. Μιλώντας με κορυφαίους bartender παγκoσμίως και ειδικούς του κλάδου, οι οποίοι σπάνε τους κανόνες και κάνουν τα πράγματα διαφορετικά, αυτή η θεματική διερευνά την προέλευση της κουλτούρας των μπαρ, τους τρόπους με τους οποίους έχει εξελιχθεί (ανάλογα με την προοπτική σας) και τον ρόλο των bartender. Πώς, όμως, μπορεί να γίνει διαφορετικά, διευρύνοντας τους ορίζοντές σας προκειμένου να δημιουργήσετε αξέχαστες εμπειρίες για τους πελάτες σας;
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Tricky Questions with Ryan Chetiyawardana
World class bartender and enterpreneur Ryan Chetiyawardana faces Campari Academy's Tricky Questions: how did he perform?
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Tricky Questions with Leo Robitschek
Serious questions, funny answers and vice versa: it's Campari Academy's Tricky Questions, and Leo Robitschek sat down with us to face them!
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Hospitality Wears White: Alex Frezza and L'Antiquario
Right by the Gulf of Naples, L'Antiquario is bringing old school hospitality back to the city. Find out the importance of a White Jacket with Alex Frezza
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Word Association with Alex Frezza
Alexander Frezza, Naples native and bar industry leader joins us in a game of “Word Association”, sharing his thoughts around forgotten hospitality and the meaning of bars.
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The Timeless Story of the Negroni
The legendary Italian cocktail: the Negroni's history, from it's origin in Florence, to the remarkable Negroni Week
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Eli Martinez Bello: fighting for Mexican culture
Hospitality excellence and deep links to her roots: this is Eli Martinez Bello's world, seen through her own eyes.
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10 Ways Instagram Can Improve Your Bar Business
Nowadays, a solid social media presence has become a key asset to a venue’s business strategy. However, you’ll still regularly hear it played down, with people often remarking on how easy it can be (“Oh, a few posts on Instagram, how hard can it be?”). But investing time or money in a high-quality social presence […]
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How Bartenders Think, When Designing Bar Tools
Very often, technology (and micro-technology even more) is not taken seriously when considering what elements goes into making the perfect drink. Of course, no serious drinking can take place without the best ingredients or skillfull technique, but the choice of tools you use to create those concoctions, also play a huge role. What are the […]
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What Goes Into Designing: Bar Tools with Wes & Elena Pickering
In this episode of “What Goes Into Designing” we talk to Wes and Elena Pickering, the founders of leading London design and production agency Inkorporate as they talk us through the process of designing Bar Tools.
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Numbers Game: How Good Bar Design Can Impact Your Bar’s Profitability
Design choices can deeply impact the profitability of a bar. Check out how to implement the best ideas, here
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What Goes into Designing: Logo with Clementine Mitchell
In this episode of “What Goes Into Designing” Clementine Mitchell, designer and educator, breaks down what it takes to create both a meaningful and impactful Logo.
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Simon Ford - How to Create a Brand
Discover every detail you'll need to cover, for you to achieve the perfect brand creation. Here's our chat with Simon Ford
Διαβάστε ΠερισσότεραDiscover Campari Academy
With insight and knowledge from industry icon Monica Berg, we’re looking beyond the bar to educate and inspire bartenders at all levels of their careers on a global scale in a way that’s never been seen before.
