Class Recording: Negroni R&D
Take your Negroni from idea to menu with these concepts and techniques!
ABOUT THIS CLASS:
Negroni Week is next month, and we are getting ready!
This master class on Negroni trends, inspirations, and provocations is led by Italian Portfolio Brand Ambassador Daniel Kutch.
Come explore how top bartenders around the world are interpreting the Negroni through their unique cultural lenses, and tips for developing your own — and getting it on the menu.
This class is a great introduction to concepts and techniques that will help you put your own mark on the classic.
Get the printable Negroni R&D template here!
WHAT YOU’LL LEARN:
- The Negroni Reimagined: Cutting-edge riffs + what’s trending
- Industry R&D Techniques: Level up efficiency + creativity
- Making The Menu: Practical tips for getting your drink on the list
Thirsty for more great talks on the bar technique? Start here!
- Creating Bar Prep Programs 101 with Rhachel Shaw
- Carbonating Cocktails with ‘Bubbles’ Authors Valentino Girotto & Bart Miedeksza
- Hacking Dilution with Dave Arnold & Mike Capoferri
About Your Teacher:

Daniel Kutch
Italian Spirits Brand Ambassador
With a professional background in hospitality and trade advocacy — plus an Italian heritage — Daniel Kutch (aka DK) is proud to authentically represent Campari’s iconic Italian brands.
DK’s deep understanding of guest experience, cocktail culture, and operations comes from 13 years in restaurants, cocktail bars, and hotels in California and NYC, as well as time with several premium brands.
Along the way, he’s been able to learn from bars and distilleries around the world. These perspectives, plus an endless enthusiasm for the industry he loves, are the foundations of his work as an ambassador and educator.
Follow DK at @dkisbitter.